The millennials may not remember it, but a flip phone used to be the cool phones that people would wait in line for. Before the fever for iPhones surge the world, a flip phone and an analog mobile phone was the sturdy choice for communication. Brands like Ericsson was the hip brand that roamed on everybody’s lips and tucked in everybody’s pockets.
It is safe to say that Ericsson is not common to be seen in the market anymore. Big brands like Oppo, is catching up.
But since ideas never die, Ericsson is currently striving in maintaining their relevancy in the other sector of technology. They now operate on the mission to be one of the leading providers of Information and Communication Technology (ICT) to service providers.
Perhaps, Ericsson found a way to maintain their relevancy by accepting to play with the current big dogs instead of competing against them. Recently, Ericsson has sold over 500 patents to Oppo, and the countries which these patents are protected include US, Europe, China and India.
While Oppo has clearly got a hold of an advanced technology by Ericsson, Oppo has also perhaps understood the need to bargain with another big tech company. Oppo has recently bought 58 patents in areas related to cellular mobile communications technology from Intel.
Many other big brands that are the old golden players such as Qualcomm, Dolby and Nokia have preceded Ericsson and Intel’s step by selling their patent license agreements to Oppo.
In a race to maintain success in what seems to be an ever-changing and fast-paced sprint, it is best that big companies, no matter established or recently successful ones, preserve the innovations, even if it means selling and buying off the concepts and creations from other corporations. After all, there will be no development without studies of prior ideas.